The team that designed the First Centaur of Artificial Intelligence included: Pete Bourchard (IBM Watson), Mehrdad Yandazi, PhD (Meta), Syrus Nemat-Nasser, PhD (Stanford), William Lennon, PhD (Microsoft), Hans Geiger, PhD (Max Planck), and Benjamin Speaks (Virginia Tech).

About Me

Summary of Qualifications

  • Exited Cofounder.
  • Co-creator of the Centaur Model of Artificial Intelligence. 
  • UX Researcher and Manager with 15 years of experience working with enterprise companies like Toyota, Exxon Mobil, and SCE, as well as startups like Akinox, Valutrades, and Construction Journal.
  • Conducted more that 500 user tests - lab and remote - using mixed research techniques including surveys, interviews, and focus groups across a variety of industries including higher education (Penn Medicine), technology (Microsoft) and healthcare (Humana).
  • Responsible for the Enterprise Information Architecture of Exxon Mobil Worldwide - an activity that took 18 months and over 200+ card sorts with interviews conducted in the United States, Europe, and Asia.
  • As a startup cofounder, drove a product from inception to $5 million in sales within two years. Developed and executed the research roadmap, uncovering three pivotal insights from continuous discovery that propelled the company to achieve product-market fit.

Mixed Research Portfolio

Empowering Design with the 3 Pillars of Evidence

I believe that every design decision needs a solid, well-supported rationale. That's why I use a "3 Pillar Philosophy" where each decision is underpinned by one or more of the following pillars:
Test Data: Decisions should be grounded in hard, empirical evidence.
Expert Opinion: Leveraging insights from seasoned professionals ensures nuanced understanding.
Best Practices: Incorporating time-tested patterns or designs provides a reliable framework for success.

Chelsea's Shield Foundation iOS Application

What happened to Chelsea was horrible, and I delivered the design (including the written content) to educate law makers, citizens, and news reporters through fact based but emotional story telling. I had to deal with numerous constraints including only having a few weeks to develop the content (completely on my own) and wireframes. Interestingly, the visual design is simply the wireframes with colors applied. This was a deliberate decision.

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